What is Goodwill Account and How Is It Done?
The prices of flats of the same type and square meter in a building may differ depending on the features they have. The process of determining different prices for flats of the same type, taking into account the characteristics of the flats, is called goodwill calculation.
What Affects the Goodwill Price?
The price determined by the goodwill account is called the goodwill value. The goodwill value, also known as the reputational value, can vary according to the expectations of the neighborhood. For example, being close to transportation points can be seen as a cause of noise in a small town, but it is considered an advantage in big cities. Some of the factors affecting the goodwill price are:
- Front of the flat
- Presence of balcony or garden
- Floor where the flat is located
- Elevator status
- Noise condition
- View
- Environmental facilities such as pool, playground, shopping center
How to Calculate Goodwill?
While calculating the goodwill, the features are listed and points are given to each. Apartments are scored according to these criteria and goodwill values are determined. While calculating the goodwill, scoring is determined according to the preferences of the people living in that location. For example, the criteria that are important for a location where the elderly population is predominant and a neighborhood where students are dominant may be different. Building features that are generally scored in the goodwill calculation are as follows:
- Total number of flats in the building
- The parcel where the building is located
- Number of elevators in the building
- Landscape distance
- Square meter of terrace or balcony area
- Path or street width
- Which floor of the surrounding buildings *looks at the flat for which the price is determined
- Sun direction
- Garden or park area
- Floor flat area
- Attic flat area
- The height of the surrounding land relative to the ground floor of the building
- Proximity to social amenities
- Number of flats on the floor
